Hadley Park House Hotel

An award-winning independent Shropshire hotel

Who:

What:

Marketing Strategy and outsourced marketing

Why:

Splat Marketing & PR provides outsourced marketing for clients and has great experience in copywriting, marketing strategy, marketing planning, media buying etc.

Hadley Park House Hotel recognised the need for enhanced marketing effort and approached Splat Marketing & PR to provide outsourced marketing for the independently owned hotel.

How:

A marketing strategy and plan was devised, separated by each function area (weddings, restaurant, conference, leisure market) with timed activity across the year.

Splat Marketing & PR has become the hotel’s ‘marketing arm’. Ongoing and varied marketing support is provided which includes SEO optimised copy for the hotel’s website, project management of print production (from copy writing to delivery), liaison with design agencies, Facebook advertising, reputation management, sales promotions and offers.

Activity and results are reviewed at a monthly meeting.

Words from the client:

We have been using the services of Splat Marketing for the last five years. I have known Lesley a lot longer than that as our paths intertwined in previous business relationships. The knowledge and more importantly her expertise in using this knowledge has without doubt helped shape the expansion of our business over the last 5 years in which we have seen our turnover double in this time. We chose to outsource to Lesley as at the time we could not afford a full time Sales and Marketing resource.

The fact that we now have that resource in place, and have continued with Splat Marketing is testament to Lesley’s marketing aplomb and her ability to give us an extra dimension. Lesley has provided an invaluable conduit in the morass of marketing, web technology, design management, enabling us cut-to-the-chase saving time, money and aiding the decision making process. Lesley is without doubt an invaluable part of our team