Christmas in July
Working in food PR, Christmas in July is an absolute must. It’s the time of year when all the major retailers present their Christmas range and the foodie press start to plan their Christmas pages.
For brands, showcasing their Christmas collections to the media is vital so as a specialist food PR agency, Splat PR work with all of our food PR clients to ensure that they are ‘match-fit’ for July. The Christmas PR strategy is finalised well in advance, which ensures that marketing communications are consistent and press information is drafted and approved in good time. We also ensure that samples are on hand to give away. We also try to go that extra mile …
This year we organised a joint event with our client Opies at a Christmas in July press event. We travelled to a central London location for a day to recreate a foodie extravaganza. There were tastings aplenty using many of Opies’ best-selling Christmas lines: a cheeseboard with Pickled Walnuts, super-rich Ginger Christmas Cake and cheesecakes with lashing of fruits in alcohol.
Splat PR also spent a number of days in central London visiting many of the key titles at the main publishing houses. We made appointments with food editors, to present each of our food clients and their Christmas collections. This was a great way to build relationships and brand awareness.
Our approach has really paid off with media coverage secured in numerous titles: Daily Telegraph, Country Homes & Interiors, Take a Break, delicious, Woman & Home, Feel Good Food, The Simple Things, The Christmas Magazine, Essentials … and many others.
If you’re a food brand looking for improved exposure, Splat PR is a food marketing specialist that can probably help. Our proven track record and exceptional contacts can really make a difference (not just at Christmas!). For an informal chat (with no obligation) then please do get in touch.