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Food News round-up 10.12.18

Here’s a brief round-up of what’s happening in the world of food & drink this week  ….

We’ve pulled together a quick round-up of a selection of food & drink news and as expected it’s mostly dominated by Christmas!

New study has found UK shoppers will spend an average of £166 per person on their Christmas groceries

According to ONS figures, we are likely to spend SEVEN TIMES more than the average weekly spend on household food and drinks. Research from shopping and fundraising platform Give as you Live also revealed men are likely to spend more than women! The big spenders were found to be in London and Bristol whilst shoppers in Nottingham and Norwich were found to have a more modest spend.

So what drives us to spend more? According to the study, 44% of UK shoppers said that supermarket Christmas adverts encouraged them to buy festive food items at a different grocery store to their usual outlet. Shoppers are also inspired by online recipes, TV cookery programmes, and videos on Facebook and YouTube.

Head over to The Retail Bulletin to read more …

Retail footfall down 3.2% in November

It doesn’t look like Black Friday events had the desired effect on the high street. Footfall was down 3.8% in high streets and shopping centres and the number of visits to retail parks also dropped by 1.4%. This is the 12th consecutive month of declining footfall.

Statistics are according to figures from the British Retail Consortium and Springboard. More details available here

UK food and drink exports reach £16.4bn 

The Food & Drink Federation have reported that food and drink exports have increased by 1.8 per cent compared to the same period in 2017.  UK food & drink exports reached £16.4bn from January to September 2018 with export growth to EU markets (+4.1 per cent), while exports to non-EU markets declined (-1.8 per cent). EU exports have grown to 62.1 per cent. Find out more from the article on Speciality Food magazine


Who won battle of the Christmas ads?

It looks like John Lewis and Iceland’s adverts have stormed to success this year. The Grocer lifts the lid on research findings. Read the article here ….

Splat PR is a boutique food and drink agency based in Staffordshire that specialises in PR  and reaching out to trade, consumer and digital titles. We can also help with marketing planning and devising a strategy for effective brand communications.