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Freelance Marketing Professionals benefit business

How a Freelance Marketing professional can benefit business

You may need marketing, communications or PR support but don’t have the resources to employ a full-time professional. Or, you may have a requirement for some short-term interim work to help you get through a busy patch. In both instances, a freelance marketing professional can definitely benefit your business.

Here we look at the pros and cons.

What are the advantages of engaging a freelance marketing professional?

  • A cost-efficient solution: you only pay for the time they work. There’s no holiday pay, sick pay, national insurance or pension contribution to find. A freelancer is often more cost-effective than hiring an entire agency.
  • Flexibility: A freelance marketing professional can be flexible, offering either immediate start, working a set number of hours, days, weeks or months. Often freelancers can provide a wider range of options, opportunities and contacts that are of direct benefit to the business.
  • Cover short-term gaps: You can engage freelancers quickly and they can be working for you within a matter or days (or hours if the business dictates!). This gives you time to decide whether you require an in-house resource.
  • Provide peace of mind: the freelancer will ensure that activity is happening.
  • Deliver value: freelancers are often a cheaper alternative to an agency or hiring someone in-house.
  • Cost vs Return: If you hire the right freelance marketing professional you can reduce cost, receive a better service and get a higher return.
  • Engage Talent: Long-established freelancers can give you confidence that their talent, experience and track record will provide you with a great return on investment.
  • Off-site working: Good freelancers are suited to being flexible, working on-site or off-site.
  • Lower financial risk: No long term-contracts and there’s no financial risk to hiring permanent employees and no agency fees to pay.
  • Hire an expert: Freelancers are experts in their field and as such are efficient in their approach. It’s a cost-effective way of getting a specialised job done quickly and effectively.
  • Tap into their network: Freelancers that have been around for some time will have built up a good network of people that they trust and can introduce if required. Plus, it’s their reputation on the line so they won’t recommend people that they’re not confident in.

And what are the cons?

I always like to give a balanced view. I try to give thought-out, honest feedback so it’s only right to discuss what the potential issues are with using freelancers.

  • Freelancers are not necessarily suitable for every situation.
  • They may take on more work that they have the capacity to do because often they live in a feast or famine situation. Make sure that you set clear deadlines so that if they are missed, you can address this.
  • They may not be as invested in the company as a full-time employee. If your team is heavily swayed toward freelancers, it could bring about a negative effect on company culture. It can often be harder to motivate a group of independent workers to work towards company goals.
  • Freelancers can bring a new perspective or ways of working. These ideas may not be embraced by the wider team leading to employees feeling threatened or resentful. It’s important to manage this should it occur
  • You may need to pay for their flexibility. Freelancers will charge an enhanced rate as they don’t receive benefits like holiday pay, pension contributions etc.
  • Make sure you have a contract in place to cover both sides. The freelancer will require some peace of mind whilst the business has a formal arrangement in place before work begins.
  • Do your homework – make sure you only engage the services of a freelancer who is a good fit for you and your business.

 Are you a food business in need of some help?

Splat Marketing has been providing freelance marketing and PR for food businesses for 15 years. In that time we have worked with organisations from sectors including grocery and speciality retail, foodservice, export and international brands. Our work has broadly included interim marketing management, strategy and planning, PR, marketing communications, event management and digital marketing.

We are pleased to have developed long-standing relationships with clients. We believe that this is testament to our commitment and dedication. Examples of recent work can be found on our website here.