Marketing the difference in a decade
We didn’t tweet. Twitter hadn’t yet been born. Facebook? Nope, not heard of that one either. But I did like the odd cheeky look on Friends Reunited if that counts? It’s hard to believe that this was how the social media landscape looked back in 2005. Marketing communications has changed so much over the past ten years. Now we don’t think twice about sending an e-newsletter to customers or posting an offer on Facebook. But in 2005, people were only just starting to realise the benefits of digital marketing. Email was cheap … and quite frankly if you’ve stuffed as many brochures into envelopes as I have over the years, you were quite glad that times were changing.
My reflective mood has been brought about by a recent notification on my LinkedIn account reminding me that it was back in 2005 that I established Splat Marketing & PR. If I’m honest, I don’t think I had any real preconceived ideas about how things would pan out, but, 10 years on I’m so pleased to still be doing what I set out to do – providing specialist marketing and PR services for food and drink producers.
If I think back to 2005, and hopefully my memory serves me well, the ‘hot’ speciality food products at the time were things like large cookies in jars and it was the start of the hand-cooked crisp revolution. There wasn’t a sniff of coconut water, bag of popcorn or a gourmet marshmallow in sight.
I’ve worked with some fabulous brands over the years and have been very thankful for their loyal support and to all my friends in the speciality food industry who’ve helped me along the way. Whilst writing this blog, I delved into the archives and came across the article that Speciality Food Magazine ran in their November issue announcing the launch of my new business! (If you want to check out some serious ‘noughties’ style – check out the picture below!).
It will be interesting to see what the next decade will bring us. Will we still be tweeting to help manage our reputation or will we all get bored and move onto the next thing? One thing is for sure, I still hope, if I may reference the aforementioned article, to be working with and providing marketing and PR support for food and drink producers who perhaps don’t have the resources for a full-time Marketing or PR Manager.
Here’s to the next decade!
P.S. For those who can’t help but wonder, I’ll save you a google search. Twitter launched on March 21st, 2006 and Facebook a little earlier, February 4th 2004.