Peter’s Yard announces new initiatives to further develop brand credentials
Peter’s Yard has announced that they have engaged with a host of leading chefs to help promote and develop their award-winning range of crispbreads.
Throughout 2015, Peter’s Yard will be working with Valentine Warner. Val, who has a well-documented allegiance and passion for Scandinavian cuisine will be assisting Peter’s Yard on a number of projects specifically to create a host of ideas and recipes on how best to enjoy crispbread. He will also be using the Peter’s Yard crispbreads in demonstrations at the Scandi Feast 2015, a new Scandinavian Midsummer Feast taking place at Harptree Court near Bristol in June which hopes to provide guests with the ultimate Scandinavian food experience www.scandifeast.co.uk
Alongside this, Peter’s Yard has teamed up with premium digital publisher Great British Chefs (www.greatbritishchefs.com) and is working with a number of well-known award-winning chefs. Phil Fanning, Owner and Executive Chef of Michelin-starred Paris House and Anna Hansen MBE of acclaimed restaurant The Modern Pantry are both developing a series of recipes and videos to showcase inspirational dishes to serve with or act as an accompaniment to Peter’s Yard crispbread.
Wendy Wilson Bett, Co-Founder of Peter’s Yard said “Since our launch, Peter’s Yard has garnered many loyal fans and we have been so grateful for the support we’ve had so far especially from high profile chefs. Valentine Warner has been a long-time devotee, commenting that he loves to top our crispbread with all sorts of Scandi-inspired toppings including his own home made gravadlax. Phil Fanning, who is a real cheese lover, and who serves Peter’s Yard crispbreads in Paris House, his Michelin starred restaurant, has said that in his opinion there is no better vehicle than our crispbread for eating cheese. We are therefore really pleased to have now developed a more formal working relationship where we can utilise their skills and knowledge to create inspirational recipes and ideas. The recipes will extend the usage occasion for eating crispbread and also draw inspiration from seasonal ingredients. We are committed to building the Peter’s Yard brand across all channels and this is the start of a number of strategic relationships we have planned to further strengthen our credentials.”
Splat provides food PR services to Peter’s Yard.
